goop has a big heart.  

We at goop are dedicated to raising awareness and donating a portion of our profits to great causes. Our founder, Gwyneth Paltrow, is involved with such organizations as The Robin Hood Foundation, Kids Company and Stand Up To Cancer. Prior to joining goop, our CEO, Seb Bishop, was the International CEO of (RED), the organization founded by Bono and Bobby Shriver to raise money for The Global Fund to fight HIV/AIDS in Sub-Saharan Africa. Since there are so many incredible causes doing such important work, we find it hard to focus on just one. 

As a result, this year, goop is donating to and supporting The Edible Schoolyard, The David Lynch Foundation and Pencils of Promise, all of whom have touched us for their proven success in helping children. Please read on to see how each organization has made a valuable difference in the fields of education, nutrition and general wellbeing for children. We hope that after reading about these wonderful causes, you will feel as passionately about them as we do. 


1. The Edible Schoolyard Project: 

Founded in 1996 as the Chez Panisse Foundation by culinary pioneer Alice Waters, The Edible Schoolyard Project is dedicated to transforming the health and values of American children by incorporating edible education lessons into the core curriculum of every school in the country. In addition to supporting the local community and training teachers around the country, Edible has developed an online community of edible educators who share curriculum and best practices to help spread edible education to all schools through their website. For more information or to make a donation, please click here.


2. The David Lynch Foundation

Dedicated to bringing free transcendental meditation instruction to youth in urban schools, particularly women and girls who are victims of violence and abuse, veterans who are suffering from post-traumatic stress disorder, and homeless adults and children. They are also teaching TM to people in Staten Island and Brooklyn whose lives were upended by Hurricane Sandy. (We’ve featured David Lynch on meditation before.) For more information or to make a donation, please click here.


3. PoP (Pencils of Promise):

Pencils of promise is a global, educational charity that creates sustainable education schools and programs in high-need communities such as Laos, Nicaragua and Guatemala. In addition to building the physical schools, PoP offers continuing educational programs to the villages and further strengthens the community by employing local staff within these schools. For more information or to make a donation, please click here.