what's goop?

Goop is a digital media and e-commerce company founded by Gwyneth Paltrow.  

the weekly publication

Gwyneth started goop in the fall of 2008 to share all of life's positives. From creating a delicious recipe to finding a perfect dress for spring, Gwyneth began curating the best of lifestyle to help her readers save time, simplify and feel inspired. Determined to publish a genuine and resourceful issue each week, for many, goop has become their most trusted girlfriend on the web.

The Original Icons

Goop has since grown into an eminent lifestyle publication, dedicated to informing and positively inspiring its audience. Goop gives readers exclusive access to recipes, travel guides, fashion, wellness tips, cultural notes and more. Incorporating the knowledge of expert contributors and tastemakers, along with our own editorial eye and uncompromising style, issues are delivered straight to your inbox every Thursday. Additionally, the publication in its entirety can be found right here on the site at any time, making goop.com a wealth of knowledge and an indispensable resource for all who love to make, go, get, do, be and see.  

To start receiving the goop issue, subscribe here.

the goop collection

After years seeking out the best in any particular category for the weekly issue, finding all those must-have items for goop readers, our passion for collaboration and design grew. Rather than talking about the products we loved, why not apply the same discerning philosophy of our publication to products and create them? Each week, goop premieres one exclusive limited edition collaboration and our edit of a favorite brand. Whether it's a wardrobe staple, a home accessory, or a beauty must, we believe these are the curated essentials for you, your wardrobe and your home.