The 5 Best T-Shirts and Tank Tops for Summer 2024
Great basics are the backbone of any wardrobe. This is never truer than during the summer months, when a…
The Brand behind Summer’s Most Irresistible Prints
Lesleigh Jermanus, the cofounder and creative director of ALÉMAIS, on developing her brand’s visual identity, what it’s like to…
This Mother’s Day, Buy Yourself a Bag
Designed by chief creative officer Daniel Lee, Burberry’s new Rocking Horse bag—with its saddle-inspired shape and subtle, if-you-know-you-know hardware—is…
Big-Ticket Mother’s Day Gifts from 5 goop Editors
Five editors share their dream picks for their own mothers.
What to Wear Every Day of the Week
Much like meal prepping, planning a week’s worth of outfits in advance is one of the nicest things you…
How a G. Label Collection Comes Together
Designed in Los Angeles. Produced in a multigenerational family-owned factory in Italy. Influenced, every step of the way, by…
The 2024 Mother’s Day Gift Guide
136 ways to say thank you, I love you.
Jewelry Brands to Know, Styling Ideas, and More from Our Fashion Buying Director
Olivia Nathanson Danilow has the best jewelry game at goop (second only to Gwyneth’s, of course). Ahead, we ask…
The Designer Resale Site That Places a Premium on Curation
“I’ve always loved shopping preloved and vintage, but I found the customer journey quite unsatisfying,” says Clare Richardson, the…
4 Uplifting Color Pairings to Add to Your Styling Playbook
The best way to pull yourself out of a sartorial slump? Slip into something saturated.
The 4 Bags That Will Set You Up for Spring, Summer, and Beyond
The petite pocketbook, the bucket, the tote, and the basket: We make the case for—and line up our favorites…
How to Think like a Stylist
“This month’s collection leans fairly feminine, but I wanted to show how it’s not too precious—it’s still cool,” says…
Here at goop, it’s our job to source the most beautiful, best-fitting, timeless pieces. And we take our jobs very seriously. You can shop easy knowing that we’d never recommend styles that we ourselves didn’t have to have. Like a gorgeous piece of artisan-made jewelry. Or a great investment bag you’ll hold on to forever. Or an insanely soft tee from a conscious clothing line that actually gives a damn. And then there are the OG goop brands you know and love. The ones we lean on when we’re looking for a wardrobe update, a kitchen upgrade, a bathroom makeover, or a guest room revamp—whatever your style may be.
We make it a point to take a practical, sensible, service-focused approach to everything we do: outfitting ideas to help streamline your mornings, fashion uniforms to help prep for a busy workweek, game-changing gear that’ll get you through grueling workouts, fashion trends that have actual real-life potential—if it’s life-enhancing, day-bettering, or flat-out good-looking, our goal is to get it on your radar, stat. And if you like lists, we’ve got lists: entertaining tips, styling advice, editors’ wish lists, packing lists, epic gift guides—it’s a one-stop style shop for your perusing pleasure. (goop-tested, reader approved.)